Business Enterprise

Product DescriptionEndorsed by the Sunday Times and the Institute of Directors… More >> Marketing Plan Workbook ...

Product DescriptionThis book is a collection of eight case studies of relationships between airline executives and federal regulatory agencies from the passage of the Air Commerce Act in 1926 to the Airline Deregulation Act of 1978. By focusing on the lives and personalities of individual entrepreneurs, W. David Lewis and his contributors hope to explore ...

Product DescriptionAppears to be a condensed version of “harvard business school cases- operations management” and “harvard business school cases- Marketing”… More >> BUS508 The Business Enterprise – Cases ...

Product DescriptionWritten in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ...

Product DescriptionFundamentals of Business Enterprise Taxation is available as an alternative to the authors’ widely used separate texts on corporate and partnership tax. It covers all the basics and offers more condensed coverage of a few advanced topics for a consolidated J.D.-level course on taxation of business enterprises. The Fourth Edition is faithful to the ...

Product DescriptionA successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a “DIY” ...

Product DescriptionAppears to be a condensed version of “Economics: principles problems and policies” 17th edition… More >> BUS508 The Business Enterprise – Economic Concepts ...